Transworld Compressor Technologies Ltd wins G. S. Parkhe Industrial Merit Award 2013 for Innovation in I.T.
Vikram Puri, CEO-Transworld felicitated by Mr. P.M Telang,Chairman of Board, Tata Hitachi Construction Machienary Ltd and Mr. Anil Datar, Scientist and Director, ARDE, Pune
Hearty congratulations to the Transworld team.
TRANSWORLD! Announced as a Winner of the MCCIA Innovation and Entrepreneurship award, 2013
Transworld appreciated by Castrol for being a consistent safety solution provider over the period of 10 years.
Shri Dinesh Roadlines gets a tag of "National Winner in the Safety Award Category- Non Hazardous", awarded by Mr Nitin Gadkari- Minister of Road & Transport Highway along with Dr. Pawan Goenka - Executive Director & President of Mahindra Group
Awarded to driver of Shri Dinesh Roadlines - Inderjeet Yadav by Mr Nitin Gadkari- Minister of Road & Transport Highway along with Dr.Pawan Goenka- Executive Director & President of Mahindra Group, Mr. Anand Mahindra - CMD of Mahindra Group & Mr. Nalin Mehta - MD & CEO Mahindra trucks & buses.
Top Transporters of Castrol for last quarter of 2014-15
Transworld’s Marketing Team at your service. L-R: Avinash, Rutuja, Mandar and Hari.
Vikram Puri- MD Transworld, interacting with the transporters at KD Logistics plant, Bhiwandi.
Transworld was awarded with safety excellence in land Transportation 2013-2014 on HSEQ day at Petronas
Asia's 1st HSEQ day - 10th September 2014
Congratulations, Sangha Goods Carrier! for "Best Transporter for 2013-14" Award by Bharat Petroleum Corporation Ltd.
"Congratulations, Sangha Goods Carrier! Best Performer - Primary Transportation 2012" Award by Bharat Petroleum Corp. Ltd.
We feel glad to announce that Coastal Roadways has won an award for 'Best in Customer Service'. The event was organised by GSK Consumer & GSK Pharma. Hearty Congratulations to Coastal Roadways.
"Express Roadways Pvt. Ltd." has won the much coveted Primary Transportation for the year 2012 award from Castrol India Ltd. Mr Satya Burla & Mr Naveen Gupta were awarded the winners trophy by Mr. Michael Omahoney of BP on 14th March 2013 during the "Annual Castrol Contractor's Meet" held at ITC Grand Maratha, Mumbai. Transworld congratulates the entire team of Express Roadways Pvt. Ltd. for this marvellous feat.

Why Choose Transworld?

  1. Services
  2. Added Value
  3. Support
  4. Professional Team

    Services you could depend on


With 22 locations pan India, our replacement warranties with a TAT of 72 hours is a guaranteed peace of mind to all our reputed customers across the country.

 Guaranteed added value


Our solution saves time, money and delivers Safety on time, every time. The ROIs on the solution are greater than 100% p.a.

 Support you can trust

We proactively function as an extension of our customer's fleet management team. On spotting deviant behaviour we directly call the driver or the fleet manager to ensure compliance. Our all-day customer support team monitors all your vehicles and ensures minimum downtime for your vehicles across the country.



    Professional team at your help

   Our entire team of qualified technicians, engineers, designers and key      account managers are always eager to help you and understand your      requirements to deliver the required tailor made solutions for you.



The Desi Girl

Choosing a commercial vehicle Telematics Partner in India

-Vikram Puri

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From small time and event recording to yet-to-achieve full blown acquisition of actionable data, this is a journey has already taken over a decade and a half; and India still has some way to go.


Fifteen years ago, Telematics providers were pushing the much tom-tommed data recorder, a vehicle black-box wannabe that needed to be connected to a PC to download driving data that had been captured – data that merely recorded, with low accuracy and large gaps, the stops and starts that a truck's journey represented for the owner.


Back in those days, transit times and delivery commitments were made in days and weeks, not dates and times - there were no 'Fleet' or 'Transport Managers' back then, let alone fleet management. A truck owner was simply relieved if his vehicle made it to the destination within the approximately estimated time and hopefully, within the cash expense budgeted for the trip. The situation is only a little better now – most transportation and so-called logistics contracts still specify transit time in days, rather than hours or times. When a truck leaves or arrives on the given day, its on time – the time itself is anybody's educated guess.


Mountain of Troubles

Amongst the bigger challenges for fleet owners today is the lack of availability of drivers. Estimates say that there is already a shortfall of 5 lakh truck drivers, likely to go up three times. If our samples are correct, more than 20% of commercial vehicles, especially heavy vehicles, are standing at any point in time on account of a shortage of drivers.


A typical truck driver costs the fleet manager around Rs 30,000 per month by way of pay, allowances, pilferage, unauthorized passengers and cargo and of-course fuel premium – extra money that owners pay so they don't need to manage fuel costs directly. Since drivers don’t have a direct share in the business and have no incentive with the correct metrics (savings in operation costs, time and safety), they see no reason to perform better than the present standards. They just don’t perceive any monetary advantage in following systems, keeping maintenance costs low and safety? That’s just for the cops.


Another big problem is simple time efficiency – turn-around times at loading or unloading can stretch into days, with inter-state checkpoints contributing to the nightmare. A typical long distance truck on a 500km long three day trip will run no more than 15 hours on the highway – and this is between the times that it is loaded and unloaded. Add that and you have an unacceptable 7 day turn-around. Most trucks will run no more than 5000 kms a month, giving an overall average of no more than 170 kms a day, considered good on a consistent basis.


Higher level optimisation is a far-away silver lining in the distance – they can see it there but cant touch it. Fuel management, tire life and maintenance come a poor fourth in the order of priority for this harried industry.


Add to all of this is the complete lack of safety – given all the delays and hold-ups, drivers now push the pedal to the metal in order to come in within their promised time lines, sometimes driving for hours without a break or simply speeding at night on otherwise unsafe carriageways. Seat belts aren’t used, not because they’re uncomfortable, but because some drivers actually believe they impede their ability to jump off the truck if an accident is imminent!


Not surprisingly, this makes Indian roads amongst the most accident prone in the world, increasing the chances of further delay, damage and loss to the transporter.


The Rise of the Jugaadu

With the exception of some organised 3PL providers, who incidentally prefer not to own and operate any vehicles themselves, most fleet owners are descendants of truck drivers or families that owned small fleets and are deeply distrustful of technology solutions and their self-acclaimed providers.


And why should they not be? Again, with very few exceptions, no Telematics or fleet management solution provider has been able to offer a reliable, enterprise class fleet management-cum-track and trace system that the fleet owner or manager can easily convert to monetary value.


Instead, the market is flooded with fly-by-night GPS providers who offer track and trace with that most sought after feature for the Indian transport industry – low prices! These small traders put their best sourcing and convincing ability together, importing and reselling commodity GPS trackers to transporters in the true style of the Indian Jugaad – innovation born of necessity and to hell with the consequences.


Unfortunately, low prices have translated to very heavy costs for transporters on account of poor software, failed projects, complete absence of measurable return on investment and most importantly, total lack of after sales service. Almost all early adopters and risk takers who invested in plain commodity GPS devices have been smacked in the face by providers who simply sold them cheap hardware and walked away.


At an annual Telematics event conducted by an industry-focused publishing house, the key-note speaker ruefully acknowledged that in the previous seminar, there had been more than 80 'Telematics' providers (actually GPS device sellers), who no longer existed just 12 months later!


It is no wonder then that the transport industry, having woken up to the realisation that while it cannot do without this technology, is now trapped in the classic Catch-22 – they're damned if they do and damned if they don’t.


Onward to the Future

Come 2014 and most transporters and fleet managers have realised that there are some low hanging fruit that will probably give them the best bang for their buck. Embracing technology is a must and some transporters have hit the jackpot in choosing the right GPS Fleet Management and technology solutions provider. Some of their key learning is:


Manage the driver, not the truck – A completely safety focused, driver centric fleet management solution that accurately measures driver's performance and risk, allows good and reliable drivers to be visible and to be rewarded, at the same time forcing risky and errant drivers to be counseled, works transparently and effectively. Transporters who have longer serving drivers have better on-time and safety records, lower maintenance costs and far greater reliability.


Manage the stops, not the travel – It is the waiting, turn-around, blockages and stoppages that cause the most losses. Dead kilometer computation and continuous reminders of off-road vehicles are all cost centers that need constant monitoring. A stoppage analysing and reporting system with automatic ETA and arrival computation gives good results, allowing for planning return loads. Keeping your truck on the road is what earns you revenues.


Capture the Costs, not the income – The revenues will look after themselves - its the costs that don’t get connected to vehicles and drivers and cause obfuscation in decision making. Historical expense and lifetime reliability data for maintenance and repair is invaluable when it comes to replacing tires, buying spares or even fuel. The transporter needs to know how long a filter has run, how much it cost him last time and who he bought it from.


Marry the right partner

A driver centric, safety focused Telematics solution that can identify and rate drivers, give timely alerts and reports on stoppages and blockages provides a good return on investment. Capturing costs and expense data and linking it vehicles and drivers is an effective tool in simple, practical fleet management.


For this information to be really actionable, the selected GPS and fleet management system must provide for an exception style of reporting, giving only the information relating to drivers and vehicles that are not doing what they are supposed to do. The system must be intelligent and should have a preset escalation and alarm level so that alerts are continuously bombarded on the managers and decision makers till such events are addressed.


Above all, you need a reliable technology partner. In selecting a GPS and Fleet management Solutions provider, as a transporter or fleet manager, you should consider these time tested pointers:


  • The technology must be in-house, not bought out hardware and software. The provider should have an investment in the development and ownership of the hardware, software and technology and not be a simple trader or system integrator. In-house R&D makes for flexible future development.

  • The provider should have a pan-India presence for after-sales service and must offer a contracted commitment and turn-around time for field service. This could and should include spare hardware devices at strategic locations and a 'hot-swap' field replacement capability. The provider must be willing to up-front offer an all inclusive, transparent extended warranty or AMC, with no fine print.

  • Choose a company, rather than a small firm, with a track record in the business. Keep in mind the present day fly-by-night experience of some providers disappearing after a couple of years; after all, they don’t usually stick around for long if their system doesn’t work! Choose a provider who has been in the business for at-least a few years.

  • Avoid a provider who is part of a larger enterprise or business house in an unrelated business – large industrial houses often start technology businesses, even if in related areas, only to shut them down if they don’t see markets developing fast enough. Choose someone whose only business is Telematics and Fleet Management – they have a larger stake in the survival of their product and service.

  • Look for large companies and corporations in the providers list of customers – multinationals and large industrial brands usually have experienced logistics, procurement and IT teams to evaluate their technology vendors. Let them do the tough work for you!

  • Ask for and check customer references, typically large corporate houses who have repeatedly used the provider's technology and solutions for 3 or more years.

  • The provider must have the ability to provide not just GPS track and trace, but safety data, driver monitoring and measurement, vehicle maintenance and fleet management, integrating the cost capture with any software or ERP that you currently use.


And last, but not least, by all means look at TCO (total cost of ownership) lifetime costs and a clearly visible return on investment. Don't be swayed by low priced, high cost lollypops!


While good technology implementations definitely translate to big savings and greater fleet efficiency, there is no substitute for good management! Train your team effectively and make sure you personally own the project and the decision – only then will your investment pay any kind of dividend.

Driving Hour Overkill?

-Vikram Puri

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Driving Hours Overkill?


The US Department of Transportation recently announced that from 1st of July - 2013, new regulations for driving hour restrictions became effective, estimated to save 1400 accidents and 560 injuries. About 20 of them fatal.


The new rules require American truck fleets to restrict their driver's driving hours to 11 hours of actual driving and a 14 hour work-day. In any week, the maximum number of working hours is restricted to 70. In addition, any driver who hits 70 hours in any work week must have a mandatory rest of 34 consecutive hours, including at-least two nights sleep during the period 1 am to 5 am, which is when the body clock demands it the most.


Indian transport laws on the other hand refers to a maximum of 8 duty hours per day for truck drivers, something the government  neither  will nor has the ability to enforce. Effectively, although existing, there are no rest regulations that can be applied to truck drivers in India.


For leaders in road safety that use FleetView, this may not come as a surprise – for a couple of years now, some FleetView users have been following the 10 hour per day driving norm with a restriction of a 60 hour week on a rolling basis. This means that the drivers must not drive more than 10 hours on any day and no more than 60 hours in any contiguous period of 7 days.


The essential difference between the two countries is that while the US Dept. of Transport makes a clear distinction between driving and duty hours, in India we do not have the technology or ability to measure duty hours. In fact, on account of the absence of real rest facilities along highways, even the Indian driver's rest periods could be counted as duty hours in the absence of real rest.


The surprise is that the US, a leader amongst the developed countries, has only now woken up to the fact that rest and fatigue amongst truck drivers needs to be addressed and tackled through regulation. Indian companies meanwhile, as in all things technological, continue to innovate and race ahead with more stringent voluntary application of anti-fatigue rules.


Vikram Puri

Telematics India and South Asia Conference 

    Chandrika Shetty                                                    

    VGT India Head

    Volvo India Private Limited


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Chandrika Shetty, head of Volvo Group Telematics in India and leader of technology solution development for APAC, on finding services that make sense for Indian customers and telematics providers
Chandrika Shetty, head of Volvo Group Telematics in India and leader of technology solution development for APAC, is used to working on a global scale. The veteran of Nokia, Wipro Technologies, Tata Consultancy Services and TCS has juggled the needs of European, Japanese and US tier 1s, managing multi-location teams while keeping an eye on brand building and strategy. As Volvo eyes increasing sales in India—and increasing vehicle connections—Shetty is charged with leading automotive infotainment and solutions development for Volvo Group and then bringing the most relevant services into India and APAC. Shetty spoke to TU’s Susan Kuchinskas about balancing global and regional requirements.

Tell us about your role at Volvo.

We started to set up in India in 2011, and I'm supporting the Indian site setup. There will be two global sites for Volvo Technology, Göteborgand Bangalore, with aggressive ramp-up plans. We'll be supporting both global development and local solution development for Volvo trucks, buses, and construction equipment here in India and also supporting Eicher Motors, our joint venture partner.

How much of what you do in India is aligned with Volvo Group's global efforts, and how much needs to be localized for the region? 

Globally, we are looking at having a common platform. We have two different platforms now, one for the external market, working with car OEMs that are not part of the Volvo Group, and there we have the NGP-based platform. We are developing complimentary services there. Then, there is the Volvo Group internal group platform. Our strategy for next year is to be able to move all our services onto these platforms and to be able to use the services and best practices from all our solutions. Locally, we are looking at how we can leverage what has been developed and localize it for market-specific services or the complements we need.

What partnerships are you currently forging in the telematics landscape in India and southeast Asia? 

We are looking at two different kinds of partnerships. One is providing open interfaces from our solutions. We have a quadrant strategy, where we have services mainly for customers and providers and services for OEMs and dealers. We manage solutions for OEMs and dealers in-house. For customer- and driver-specific services—that is, revenue-making services that support their logistics and transport operations—we try to partner with third-party providers to create services. We are looking for partnerships there, and we're also creating an open platform to enable this kind of partnership. We also have preferred partners to develop solutions both here and globally.

When Telematics Update surveyed companies about the Indian market, respondents thought that, in the face of consumer lack of interest and the difficulty of finding a business model, automakers should lead deployment of telematics services. Who do you think should lead? 

Today we are just starting off. When it comes to Europe and North America, we have the technology and services, and we're continuously improving how we provide these to customers. In India, we are working with our joint venture partner Eicher to understand what is required. It's a long journey. We need to look at what should be the strategy and what should be the services. We also are looking at Volvo Trucks: What kind of solution makes sense? What kind of services can we use for DynaFleet, for example? Should it be customized for mining operations in India? I wouldn't say we are leading today; we are just learning.

What kind of things do you take into consideration when making these decisions? 

We did a customer survey last year and also a dealer survey. We got very good insights. We found that if you give the right service and give the right value, the customer is not all that concerned about the cost of the unit. We thought that price was the main criterion, but that's not how it looks.

In the TU survey, respondents disagreed about which telematics service customers were most likely to pay for. They were evenly split among the four choices: navigation, fleet and security, in-car entertainment, and diagnostics/emergency and roadside assistance. What do you think?

We are as of now prioritizing the needs of Volvo Group, which means commercial vehicles. Here we see that, even though the customer today is more aware of track-and-trace and fuel consumption, in the long run, having remote diagnostic services and dynamic service planning will make sense. So our group is concentrating on these services, not the OEM- and dealer-specific services.
Also, the price point in India is something we will have to work with, to understand what subscription cost makes sense. We know that many third-party providers and OEMs have had to roll back the telematics positions they took. Roaming costs were very unpredictable, and customers were not happy with that. The quality of service was also something they had a lot of complaints about. That is affected by many factors, like telecom coverage and map availability. The market itself is maturing. Customers are aware, and they want more. We have to find the right service that makes sense for the customer and for the telematics provider.

Susan Kuchinskas is a regular contributor to TU.


    Omkar Panse

    Marketing Manager - Infotainment

    KPIT Cummins


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Omkar S. Panse, product manager for infotainment, KPIT Cummins Infosystems Ltd, on India’s appetite for in-vehicle infotainment

Omkar S. Panse has 16 years of experience in the automotive industry, spanning various vehicle electronics subsystems and technologies. He has been with KPIT Cummins Infosystems Ltd for more than 12 of those years and currently leads the KPIT infotainment platform team. In his role as associate vice president, Panse also oversees KPIT’s contributions to GENIVI, a global alliance aiming to build industry-wide standards for in-vehicle infotainment through open-source innovation. Panse talked to TU’s Jan Stojaspal about India’s appetite for in-vehicle infotainment and where the biggest market opportunities lie. 

How do you make money in an extremely price-conscious market like India, a market that is already awash with feature-rich aftermarket infotainment solutions? 

It’s not that people are not willing to pay, but they are extremely wary about the value that the product brings to their life. There are a lot of aftermarket systems available in the range of $500 to $1,000. Typically, if one pays something like $500, he gets a six-inch touch screen with all the run-of-the-mill multimedia features: DVD, tuner and Bluetooth. One also gets iPod and iPhone connectivity. But that’s pretty much it. Add navigation to that, and you are looking at the higher price point.
But that still won’t give you a connected experience. And that’s where it becomes interesting for KPIT. Being a technology company focused on the automotive industry for over two decades, we understand connected services (cloud computing solutions and infrastructure) and bring the automotive know-how to provide the right mix of connected car services.

Still, the opportunities seem to be largely in the aftermarket. Does that leave any room for embedded solutions? Last year’s sales figures show that only 7,000 of 2.6 million new cars sold in India came with an embedded navigation system. 

We are slowly going up the curve, especially coming from the luxury vehicle segment now. And more and more OEMs are looking at deeply integrated, embedded infotainment systems. But the percentage of OEM-branded and OEM-fitted embedded infotainment systems remains pretty low. Traditionally, infotainment has been an aftermarket proposition in the Indian market. What’s more, consumers are not yet very brand-conscious when it comes to the infotainment part of the vehicle. Most cars sold in India are small cars. And the differentiation in this segment is fuel economy and price of the vehicle, not what my infotainment box brings

The majority of KPIT Cummins’ business comes from outside of India. What telematics solutions have you been able to place in India so far? 

India has been a key growth market for KPIT since 2008, 2009. Our focus for India has been to develop relevant, frugal and affordable solutions faster. In terms of what’s already out there, it’s KPIT’s telematics solution for the commercial vehicle space, and it is in a few thousand vehicles now. This solution includes vehicle tracking, geo-fencing and a very comprehensive reporting dashboard. We are now taking it to the next level: a fully integrated solution, which includes standard telematics features but also a data plan and Internet connectivity.

Where does a company like yours have an edge in the Indian market? 

We have significant experience from the developed markets, mainly the United States and Europe. At the same time, we are a company with deep Indian roots. Our hardware and software solutions are far more competitive in terms of the price, and that also extends to connectivity and the connected experience.
An understanding of how the user experience is perceived by an Indian consumer is also important as [local preferences] are quite different. One example is how music is consumed in India. Elsewhere, music is typically organized by artist, album. In India, where a large proportion of music content comes from movies, people would rather see music organized by their favorite movies.

So being price-competitive and catering to local tastes is essential. Still, how do you get people to pay for value-added/connected services if they are already extremely price-sensitive when buying a basic infotainment system? 

This goes back to my original point. It is not that people don’t want to pay. But the product really needs to bring value to them.


    Sanjay Gupta                

    Head, Telematics and Fleet Management Services

    Tata Motors Ltd


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Tata Motors talks telematics and the road to profitability

Sanjay Gupta, head of telematics and fleet management for Tata Motors Ltd. Mumbai, on the services most likely to get customers to open their wallets

Sanjay Gupta, head of telematics and fleet management for Tata Motors Ltd. Mumbai, has handled middle- and senior-level assignments in sales and marketing of commercial vehicles and passenger cars since 1988. In 2011, he was appointed to lead the new telematics initiative of Tata Motors, launching fleet telematics services under the brand name Tata Fleetman in September 2012.

When Telematics Update surveyed companies about the Indian market, respondents had no agreement about what telematics services customers there were most likely to pay for. They were evenly split among the four choices: navigation, fleet and security, in-car entertainment, and diagnostics/emergency and roadside assistance. What do you think and why?

Navigation. On board navigation with pre-loaded maps has not caught on in India, even though it has been around for several years. There are several reasons for this. First, there are inaccuracies in maps due to road or POI changes between upgrades as well as inadequate detailing. There's also a high prevalence of chauffeur-driven cars in India where the chauffeur is also the navigator, while, mostly, people drive on familiar local routes. Finally, most smartphones have navigation, which suffices for the infrequent instances when navigation is required.

Fleet telematics is already a paid service in heavy trucks as well as fleet cabs, and that will continue to grow. For location-based services to catch on, more value addition will be required. Tracking in commercial vehicles is already fairly common. Accurate traffic information and journey time estimation along with navigation will make a lot more people interested. Due to the high incidence of theft, reliable security services will find takers.

As for in-car entertainment, Internet radio has still not caught on in India. Even when it does, it is still hard to say whether people will opt for direct subscription against advertising consumption-based models. Currently there is an absence of large third-party service providers for emergency and roadside assistance services in India. However, demand exists, and people will pay for them

What partnerships are you forging or contemplating in the telematics landscape in India and South Asia?

Talking about India, I can foresee partnerships between auto OEMs and full-scale telematics service providers, telecom companies, software companies, such as Google, and providers of third-party services.

Are there niches in the developing ecosystem that need to be filled?

Third-party services are currently a void that needs to be filled for launching telematics services in areas like traffic information, convenience and emergency response.

Our survey respondents thought that, in the face of consumer lack of interest and the difficulty of finding a business model, automakers should lead deployment of telematics services. What barriers do you see, and how will you overcome them?

In the fleet and commercial vehicle space, the benefits of using telematics are tangible and demonstrable. The challenge will be to change habits, mind-sets and a certain diffidence towards technology through information and education of customers. In personal vehicles, the task will be tougher due to the prevalence of smartphones, lack of third-party service providers and a predominance of chauffeur-driven cars.

Reliability and value of services will have to be established and demonstrated before customers will open their wallets. Automakers will have to consciously look at upfront risky investments with long payback periods. Another barrier that most automakers will face is that their competency and systems cater to product marketing. Service development and marketing will be a new area they will have to learn.

Can you give us a look at what services might be deployed in the next two years, either by Tata Motors or others?

Fleet telematics, which is presently limited to tracking-based services, will see diagnostics and safety and security services getting added. In passenger cars, smartphone integration will be first off the block and will enable navigation and in-car infotainment. Some form of emergency and security services, as well as some convenience services, may also be launched.

What are you most excited about as you work in this industry?

Being in the thick of an unfolding future and being an agent of a rapid, far-reaching change lend both a palpable excitement and a sense of purpose.


    Dr. Harwinder S. Jutla                  

    Embedded product Design



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What does your department /company do?

Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. We address the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation (automotive & aerospace) sectors.  
Tata Elxsi provides customized R&D services, system and sub-system designs spanning across the product’s lifecycle to automobile OEMs and Tier 1s. Our areas of expertise include body & Chassis Electronics, Telematics, Infotainment, Clusters, Powertrain Electronics, Hybrid Electronics, and Safety & Security.
We focus on creating value across the telematics/infotainment ecosystem. Our services range from user applications to TSPs, to the TCUs supporting prototyping, vehicle integration and field trails through to product release.

What is your key role in the telematics market in India and South Asia?

Tata Elxsi works with a number of OEMs and Tier 1s developing telematics eco systems starting from specification through manufacture, vehicle integration, field services and other related activities.

We also provide user research/ usability study for emerging markets like South Asia & India, thereby providing insights into the market needs.

What partnerships are you currently forging in the telematics landscape in India and South Asia? Also, what industry milestone did you recently achieve or are working towards achieving?

We are forging relations with various semiconductor companies, telecom service providers, OEMs and Tier 1s to explore different opportunities in emerging markets like India & South Asia.

We also actively participate in NASSCOM’s Auto SIG, which helps shape the telematics landscape in India.

What services do you think will be deployed in the next two years?

We expect wide adoption of remote fleet management by transport companies in the coming years. We also expect a surge in the demand for connected vehicles and the related applications like cloud connected telematics and infotainment.

What do you think are the best ways to deploy and get telematics mass market in this region on the road in India?

While working with OEMs in other regions, Tata Elxsi has observed the challenges they face in making business case for telematics implementation, some of which are similar to those faced by telematics services providers in India. 

However, the strategies to address the challenges and identify the use cases have to be unique from those used in other markets, given the market dynamics like cost sensitivity and perception as a premium service.

Inspite of these challenges, some of the factors which positively impact the Indian and South Asian market are widespread adoption of smartphones and growing mobile connectivity. These factors could be leveraged to bring advanced telematics and infotainment experience to the existing head-units through wired or short-range wireless connectivity options.

Tata Elxsi has implemented systems like Terminal Mode Emulation and MirrorLink, which uses smartphones to enable connectivity in the car.

Currently, what do you think is the main deterrent or challenges to telematics systems?

  • Telecom infrastructure to support the implementation of car telematics in the best possible manner
  • Lack of appropriate business cases
  • Perception of infotainment as a luxury service
  • Lack of defined market structure
  • Cost-sensitiveness of both devices as well as service
  • Lack of differentiated strategy to address the market
  • Lack of clarity in regulatory requirements and standardisation
  • Awareness of connected vehicles and telematics services

What is the top telematics specific service that consumers will pay for?

  • Tracking of stolen vehicle
  • Pilfering from/ misuse of fleet vehicles (both passenger & commercial)
  • Providing security for the family by tracking vehicle location
  • Emergency call, and navigation related paid services

Could you tell us what key topics or issues you are looking at discussing with the industry at the Telematics India and South Asia 2013 Conference?

  • ROI on telematics in India & Asia
  • Role that MNOs are/would like to play in this area
  • Understand the topology of the emerging telematics service providers